A Full Brand, Website, and Visual Identity Overhaul for CPLF, a Calgary-Based Non-Profit.
Brand Refresh
Develop an updated logo and visual identity system that feels inclusive. friendly, and trustworthy.
Marketing Assets
Create cohesive, fun, and easy-to-use internal and public-facing documents, banners, business cards, and social media assets.
Website Overhaul
Complete re-design of their existing WordPress website to be transformed into an intuitive site with a large variety of information for multiple user groups.
Non-Profit Website Overhaul
CPLF is a Calgary-based non-profit and a long-time client I’ve worked closely with across multiple phases of growth. We initially worked on creating brand cohesion across platforms, which later expanded into a full visual and digital overhaul including their Wordpress website, social media, and marketing materials — all designed to feel bright, welcoming, and accessible to their clientele, Calgary's disability community.
The Results
4X Traffic Increase
On the website through strategic SEO tactics and implemented UX design principles, all measured by Google Analytics.
New Partnerships
Introduction of an informative + search engine optimized blog brought in more leads including a partnership with the Canadian Mental Health Association.
Saved Time
Newly designed fillable internal PDFs replaced their previous Word Doc bottle necking caused during internal processes.
Get in Touch
Your dream website isn’t a someday thing. Let’s make it happen! Contact me today to get your free quote.
