Hawi Real Estate: A Brand Built to Match Her Reputation
The Client
Hawi already had the reputation: referrals coming in steady, clients who trusted her completely, the kind of presence in a room that makes people remember her name. We set out to create a whole system: logo, brand guide, website, business cards, yard sign, and sell sheet, all built to finally match the level she was already working at.
The Approach
Before any design started, we talked through who Hawi's dream client actually is and what she wanted people to feel the instant they encountered her. The idea of a signature came up naturally, her reputation was built on trust between her and her clients directly, so the brand needed to feel personal, not corporate. That's where the handwritten logo came in.
#312726
Deep Mahogany
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Champagne
Brand Identity
A handwritten, signature-style logo in deep brown and gold, built to feel like Hawi's personal mark, not a generic real estate template.
Website Design
A custom Squarespace site with live MLS listing integration, so buyers can search real inventory without ever leaving her page.
Marketing Collateral
Business cards, a yard sign, and a sell sheet, all pulling from the same brown and gold system so every touchpoint matches.
The Results
Every place a client encounters Hawi now says the same thing: luxurious, yet personal, unmistakably her.
